The all elusive joint venture, or JV for short. It’s the onething that almost all beginning marketers crave. Theybelieve it is the answer to all their problems, that once theyhave that JV in their pockets that everything else is going tofall right into place. Well, this book that you’re holding inyour hands right now is going to not only show you how toget those JVs but also give you the real truth about them aswell.