INTRODUCING 25 REAL—LIFE STORIES THAT REVEAL THE RULES FOR WORKING SUCCESSFULLY ACROSS CULTURES
There is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in day—to—day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance.
Business Beyond Borders
explains culture through the real—life stories of the author, resonating and bringing the cultural challenges inherent in global work to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Brazilians in Rio de Janeiro, from out—running an earthquake during a keynote presentation in Mexico City, to losing a government "handler" in Beijing, each of the stories illustrates a critical cultural issue that global managers need to understand today.
With a summary of the "golden global rules" that everyone working in the global 21st century needs to know,
is a celebration of what makes all of us around the world—all so different— simultaneously all the same.