What it is: A shampoo that enhances cool tones and neutralizes brassy hues in blonde, highlighted, gray, and silver hair. Hair Texture: Straight, Wavy, and Curly Hair Type: Fine, Medium, and Thick Hair Concerns: - Brassiness Key Benefits: - Cleanses and brightens blonde hair - Enhances cool tones - Neutralizes brassy hues Highlighted Ingredients: - Pro-Grade Violet Pigment: Cancels out yellow and brassy tones. - Acai Extract: Is high in hair-nourishing antioxidants. Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan and cruelty-free. What Else You Need to Know: Apply this toning shampoo evenly throughout hair, from roots to ends. This will ensure consistent coverage and even results. Fragrance Description: This product has a grapefruit-oatmeal scent.