How do some people see the valuable opportunities others miss? Why are some consistently better at winning idea adoption? Circumstances explain only a small part of the story. And they don't account for the rapid improvement across individuals and enterprises after they take a better approach - within similar circumstances. BRIDGER: What World-Class Innovators Do completes this void and builds on the author's original work in HARVARD BUSINESS REVIEW. Use cases, application resources, and discovery exercises complement each chapter for deep personalization. From Fortune 500 to start-ups, and every sized and staged enterprise in between, governments to NGOs, and the talented people who comprise them, BRIDGER: What World-Class Innovators Do has had sweeping, positive impact on diverse segments of business and society worldwide. Join your name to theirs.