A non-fiction author's how-to guide to writing, publishing and marketing you own books. "I can honestly say that without Allan's advice I would never have published my book" David Daly, author *Better Agile* "When I first started self-publishing my own books, Allan was a great source of knowledge to me. I've badgered him for years to write this book and I'm glad it's happened!" Steve Smith, author *Measuring Continuous Delivery* Do you want to write a book? Do you have something to say?Something you want to share with the world? And have you realised that the writing is actually the easy bit? - Getting a book to sell requires work too. Writing and self-publishing has never been easier. Digital tools mean you can start selling you book long before you have finished. But digital also means there is more work for authors and much more competition. In this book Allan Kelly shares his experiences as a non-fiction author and describes his formula for creating and publishing non-fiction books. He describes: How digital has changed the writing, economics and marketing of books How to go about writing your book and simultaneously publishing early and often Why you might choose to self-publish and what to look for when choosing a publisher Using LeanPub and Amazon to bring your work to market Marketing your book with social media, speaking events, reviews and discounts Allan has plenty of stories to share. He has written more than eight non-fiction books - three with publishers, five self-published. In addition he has edited a ninth, had books translated and contributed chapters to seven more. All the more impressive given he was diagnosed as dyslexic at the age of eight.