Facts101 is your complete guide to Beginning Behavioral Research, A Conceptual Primer. In this book, you will learn topics such as Ethical Considerations and Guidelines, Strategies of Systematic Observational Research, Methods for Looking Within Ourselves, and Reliability and Validity in Measurement and Research plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.