Enough already! Who ripped your fun out of fatherhood? When did parenting become a war of attrition? Didn't you get the memo? Being a dad is the best damn thing that will ever happen to you. It's the story of a lifetime. It's your own personal 'Once Upon a Time.' You're the director. The screenwriter. You write the first act, the second act, the third act. Do you want a happy beginning, middle and end? Then write one. But you're going to have to work for it. Push yourself beyond what you believe possible. Invest in your daughter. Invest in your son. Invest in yourself. When your kids' time comes - and if Epictetus has taught us anything, their time will come - when they grow up, no matter what, will they know you tried your best? Will you have kept those promises you made at 3 a.m. in the dark on a chill Tuesday morning in April as you sang lullabies into the delicate ear of that sleeping fragile lump of life you call your daughter? I'm like you. I'm a father, I'm a parent. I want what's best for my kids. And I'll go to the end of the world to make that a reality. "Because It's not the end of your world, but what if it was?" The Apocalypse Daddy isn't your traditional guide to fatherhood. You'll find zero nappy reviews. You won't read about car seats and bottle feeding and how to manage your sleep. You won't get a breakdown of the latest gadgets or the top 5 fatherhood mis-haps. They'll be nothing about pregnancy or which pushchair to buy. I don't care what's on your breakfast menu. You'll get something much better than that. Something much more actionable and powerful.