A practical, hands-on guide into the essentials of composing and publishing for eBooks.The Kit provides advice and step-by-step instructions on how to set up a file for conversion into the dominant formats of ePub, xhtml and pdf and then how to package it for uploading to online distributors such as Amazon, Apple and Kobo by starting with a master file that is similar to that created for print or print on demand production.The Kit also provides strategies for getting out the word about your title to the global community.What's new in the 2nd Edition?• Information on the new Fixed Layout formats for eBook devices, including Apple and Kindle devices, that allow you to control your content in fixed spreads.• the best FREE conversion programs• Step by step instructions on how to set up your book in iBooks Author, and how to prepare and add multimedia elements to your iBooks Author work• Streamlining your workflow in Word, Pages and Adobe's Creative Suite 6 to shorten the conversion process• when to outsource conversion of your book, to whom and how much you should expect to pay• social media strategies for spreading the word about your book• and much, much more!