In a strikingly candid look at the funeral industry that offers both heart and humor (as well as timeless information) Joe Kalmer of Kalmer Memorial Services proves that one doesn’t need to break the bank in order to plan a funeral.With over three decades of experience as a funeral director, Joe has seen the best and the worst of the industry, and subsequently has adopted a “best practice” approach for his clients. One which lets them know they have many more choices when planning a funeral than the industry tends to reveal.Joe Kalmer not only recognizes a new age of the funeral industry but invites it to dinner as he takes “deathcare” outside of the traditional funeral home to a more cost effective place where it can offer the greatest good: the heart and mind of the consumer.