Winning: The Five Truths of Fundraising

- Jane McCracken, Sr. Director of Development and Campaign, Family Service, Billings MT Rob Cummings is an internationally-recognized fundraising expert and author of , read each week by 1,500 development professionals around the world. Winning combines his 42 years of experience with the five simple truths that will bring success to fundraisers at shops large and small. The author writes, "The art and science of fundraising is at its core the study of human nature. What motivates the donor to make the gift? The longer we work at it, the more we understand there are just a few simple truths to success, to winning. "Advice and talking heads are everywhere in our profession. It can be overwhelming! After 42 years I discovered the Five Truths we need to embrace, and cling to, every day. teaches these Five Truths using stories. Storytelling is the heart of what we do. And it's how people learn." "As fundraisers, I view us as storytellers and Rob is a masterful storyteller. That comes through time and again in this book. It's a must-read for every fundraising professional - whether just starting in the field or seasoned veteran. "Most importantly, Winning gets to the heart of reminding us why we do this noble work." Joel Cencius, CFRE, Chief Advancement Officer, St. Joan Antida School, Milwaukee, WI