When Microsoft announced the release of its new Windows operating system many expected the continuation in the numbering trend. When the system was announced as Windows 10, the question the many of the reviewers pondered the omission of the number 9 in the sequence. Microsoft later announced that the poor performance and user reviews of the Windows 8 version warranted a separation of sorts. The hope of Microsoft execs is that the new system will propel the organization's growth and offer users the performance, convenience and comfort required.