Where Art and Science Meet...Writing: An International Students Guide to Writing

Yes, there are grammatical, syntactical, and linguistic rules that must be adhered to, however great writing is more than the mastery of these skills. Recognition that all our cognition skills are guided by the brains chemical and physical nature then allows us to utilize this information to our best advantage. For example, we must tap into the visceral reaction that happens seconds into our encounter with everything, in our case, text. And we need to recognize and write in a way that our customer (reader) feels both a connection with us as the author. And more importantly we need to make sure that same customer feels safe with what they are buying (reading), for safety is agreement. And agreement is what we seek in all instances of writing, personal and professional. Synthesizing writings basic skills, such as grammar, with the masterful use of creative thinking delivered through the understanding of how humans perceive information is the end goal of this guide.