This essay sheds light on what is innovation, explicates how to innovate a product line, demystifies the benefits of innovating a product line, and reveals the challenges of innovating a product line. Succinctly stated, an act of innovation can be deemed the advent of new changes being made to something, such as a product offering or service offering. Unbeknownst to most people, if an entrepreneur has innovated something, such as a product offering or service offering, that does not necessarily denote that something has been profoundly changed. An act of innovation for instance can entail minor new changes being furnished to a product offering or service offering for the prospect of enhancing the product offering or service offering. Innovations for instance do not have to be product innovations to existing products in which superior versions of existing products are developed in order to further augment their utility. Innovations can also be deemed the advent of something entirely new, such as new ideas, new designs, new products, new services, and new methods. As time elapses, innovations of the past, are no longer innovations of the present since they lose their newest factor. The usage of innovation has practical applications. The innovation processes are implemented by major companies in order to maintain competitive advantages. If companies neglect to innovate their product offerings and service offerings in highly competitive industries in which their competitors possess potent competitive advantages, behemoth brands, enormous marketing prowess, massive customers bases, and innovative product offerings and service offerings, then it will render a company all the more poised to become unprofitable which can concomitantly render it all the more apt to become defunct. Companies who compete in highly competitive markets in which their competitors possess potent competitive advantages, behemoth brands, enormous marketing prowess, massive customers bases, and innovative product offerings and service offerings cannot afford to neglect to innovate their product offerings and/or service offerings if they aim to maintain or grow their profit margins and remain afloat in the coming years. Investors would appositely deem it to be a dereliction of prudence if companies who they are shareholders of shirked on innovating their product offerings and service offerings, especially if these companies had the financial resources to innovative product offerings and service offerings and choose to forgo doing so and especially if these companies compete in highly competitive markets in which their competitors possess potent competitive advantages, behemoth brands, enormous marketing prowess, massive customers bases, and innovative product offerings and service offerings. Investors are often ineffably eager to have companies who they are shareholders of innovate their product offerings and service offerings since they are acutely aware that neglecting to do so can be detrimental to the longevity of theses companies' brands, especially in contexts in which these companies compete in highly competitive markets in which their competitors possess potent competitive advantages, behemoth brands, enormous marketing prowess, massive customers bases, and innovative product offerings and service offerings. The more competition a company encounters in their market, the more salient it is for them to embrace innovating their product offerings and service offerings, especially if their competitors possess potent competitive advantages, behemoth brands, enormous marketing prowess, massive customers bases, and innovative offerings. Profoundly innovating their product offerings and service offerings can help companies to be able to bolster their brand recognition, brand equity, and brand loyalty if allows them to significantly improve their product offerings and service offerings. to the extent that they offer vastly superior product offerings and service offerings relative to their competitors' product offerings and service offering. When companies offer vastly superior product offerings and service offerings relative to their competitors' product offerings and service offering they garner an exorbitant amount of publicity for doing so and can also rapidly increase their customer base if they have the utmost innovative and utmost desirable product offerings and service offerings in their respective markets that customers are innately compelled to procure. Customers yearn to procure innovative product offerings and service offerings that can enrich their lives. Profusely innovating their product offerings and service offerings can help companies to be able to significantly amplify their sales volume, sales revenue, and profits if allows them to significantly improve their product offerings and service offerings to the extent that they offer vastly superior product offerings and service offerings relative to their competitors.