Wellness Culture: How the Wellness Movement has been used to Empower, Profit and Misinform

This book traces the emergence of wellness culture as a countercultural movement to a trillion-dollar industry, examining the social, economic and political conditions that enabled wellness to assume mainstream cultural significance. It explores the role of the internet in making wellness more accessible to consumers, while simultaneously questioning who wields influence in these digital spaces. A must read for anyone interested in learning about wellness and its online penetration, offers an in-depth yet accessible examination of how wellness has been weaponised during the COVID-19 pandemic to spread medical misinformation, conspiratorial thinking and political extremism.