Virtue Curl-Defining Gel, 6.7 oz. in Bloomington, MN

Virtue Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz and hold the curls you have, as well as the ones you never knew existed. Loaded with Alpha Keratin 60ku, as well as heat, color and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators to help keep curls healthy today, tomorrow and beyond. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.