Virtue ColorKick Illuminating Mask helps protect and maintain hair color between services by providing intense hydration, reflective luminosity and color vibrancy, as well as solar and heat protection to help keep shades from dulling and drying out. This dual-action formula harnesses the power of Alpha Keratin 60ku to help repair and strengthen hair from inside out. Virtue's proprietary protein not only helps strengthen hair weakened from chemical treatments but also smooths the foundation of rough cuticles, leaving hair more reflective for the ultimate healthy hair shine. The fragrance is a warm blend of bright and calming ingredients, including yuzu zest, chamomile and creamy sandalwood.