Vietnam Business Guide: Getting Started Tomorrow's Market Today

is meant to serve as a practical guide to preparing for a business venture in Vietnam and then setting it up and dealing with the daily challenges that will be encountered. The book is structured to provide valuable information on the current state of the Vietnamese business environment in two ways: 1) by providing facts and raw information, 2) by citing examples and stories of what real individuals and companies have encountered and what they have done to overcome these obstacles. The two approaches are meant to support and provide context for each other. Instead of just presenting the relevant information, the book outlines the reality of their application, which is critically important for newcomers to the country. This guide is broken into three parts comprising of "Considering Vietnam," "Starting Up in Vietnam," and "The Daily Challenges." Addressing these three phases makes it relevant for businessmen at all stages of their business ventures in the country, as well as individuals going to the country on political assignments and graduate students studying the country's business environment.