Using Banner Ads For Traffic - Ramp Up Your Business With Banner Advertising.Banner ads are one of the oldest marketing tools on the Internet, and some people claim that “ad blindness” limits the effectiveness of banner ads. However, savvy Internet marketers are drawing traffic to their sites every day by the use of banner ads. It may not be as easy as it was before, but you can use banner ads to build your business if you know what to do and what to avoid.