What it is: A clean, vegan, and color-safe volumizing shampoo that cleanses without stripping strands and adds instant body to set the foundation for fullness. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Color Safe - Volumizing Key Benefits: - Leaves hair with 2X the volume - Hydrates hair without weighing it down - Adds natural body, bounce, and fullness Highlighted Ingredients: - Arrowroot: Increases volume for instantly fuller-looking hair. - Sophora Root: Plumps hair at the follicle and supports healthier-looking hair. - Rice Protein: Softens, nourishes, and increases manageability. Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free. What Else You Need to Know: Designed for anyone seeking extra volume—including those with for fine or thinning hair—this color-safe, volumizing shampoo gently cleanses without stripping strands. It’s powered by Vegamour’s plant-based Dual LIFTing Technology™, which works synergistically to add double the volume straight from the shower. Fragrance Description: A fruity and floral scent featuring a sweet, woodsy blend that has UPLIFTing, energizing citrus top notes. Clinical Results: In a controlled hair swatch study: - 2X the volume - 24-hour humidity and frizz control - Improves manageability without weighing down hair Clean at Sephora