What it is: A 100 percent vegan red lipstick formulated with an exclusive replacement for carmine, the industry's standard red pigment. Formulation Type: Lipstick Benefits: Hydrating Highlighted Ingredients: - Vegan Waxes: Innovative blend that mimic beeswax to nurture lips. - High-Impact Pigments: Provide full coverage that glide on seamlessly and melt into lips. - Hydrating Ingredients: Infused with mango seed butter, avocado oil, and argan oil to retain moisture. Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and sulfates SLS & SLES. It is also vegan, gluten-free, and cruelty-free. Clinical Results: Based on a US consumer evaluation study of 31 women: - 100% said their lips look and feel smoother - 100% said their lips feel hydrated - 100% said the product does not feather or bleed