Trump Effect

The overarching goal of this book is to show how the popularity of Trump has revealed substantial problems in the social, political, and economic fabric of American life. Aimed at the general public and students in the U.S. and internationally, the book goes beyond many explanations of the "Trump Effect". Using a multidisciplinary theoretical lens, it provides a systemic multifaceted analysis based on multiple theories of social identity, emotions, cognitions, morality, and power to explain the broader social phenomena of the rise of individuals in society.