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Transformed: Moving to the Product Operating Model
Transformed: Moving to the Product Operating Model in Bloomington, MN
Current price: $41.99
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Size: Audio MP3 on CD
Help transform your business and innovate like the world's top tech companies!
In
INSPIRED,
product thought leader Marty Cagan revealed the best practices and techniques used by the
top product teams
operating in the product model. Next,
EMPOWERED
shared the best practices and techniques used by the
top product leaders
to provide their teams with the kind of environment they need to thrive in the product model.
Yet, the most common question after reading
INSPIRED
and
has been: "Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to
transform
to the product model?"
TRANSFORMED
was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
has three big goals:
First, the book will
educate
you with a deep understanding of the product operating model, and what it means to work that way.
Second
,
the book will
convince
you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.
Third, the book will
inspire
you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.
is written for those driving change, including the senior company leaders—starting with the CEO—as well as the senior executives and stakeholders who need to collaborate with the product teams, the product leaders, the members of the product teams, and all those who either support or depend on these product teams.
Written by best-selling author Marty Cagan and his partners at the Silicon Valley Product Group,
is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.
In
INSPIRED,
product thought leader Marty Cagan revealed the best practices and techniques used by the
top product teams
operating in the product model. Next,
EMPOWERED
shared the best practices and techniques used by the
top product leaders
to provide their teams with the kind of environment they need to thrive in the product model.
Yet, the most common question after reading
INSPIRED
and
has been: "Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to
transform
to the product model?"
TRANSFORMED
was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
has three big goals:
First, the book will
educate
you with a deep understanding of the product operating model, and what it means to work that way.
Second
,
the book will
convince
you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.
Third, the book will
inspire
you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.
is written for those driving change, including the senior company leaders—starting with the CEO—as well as the senior executives and stakeholders who need to collaborate with the product teams, the product leaders, the members of the product teams, and all those who either support or depend on these product teams.
Written by best-selling author Marty Cagan and his partners at the Silicon Valley Product Group,
is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.
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