Home
Transcultural Marketing / Edition 1
Transcultural Marketing / Edition 1
Current price: $140.00
Loading Inventory...
Size: OS
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.