In this book Total Quality Management is introduced as a holistic management concept. An instrument to measure this approach is the European Model for Business Excellence which is well known in many European countries for national quality prizes. The book explains this model in great detail and shows how to implement it in an organisational development process. A description of the most relevant management tools in this context, like self-assessment, policy deployment and benchmarking, will be of particular interest to the reader. The book combines in a unique way the theoretical background of the subject with practical experience in consulting. The reader will understand the necessity of holistic approaches and will learn how the European Business Excellence Model overcomes traditional ways of measuring business results.