Time to Listen: How Giving People Space to Speak Drives Invention and Inclusion in Bloomington, MN

Product design strategy often seeks to change a person's buying decisions, or to manipulate a person's behavior. Such a product-focused mindset has driven our organizations into a corner. Even when product design teams
want
to benefit a person, they discover how they've harmed them instead by not recognizing their thinking and approaches.
Luckily, organizations don't actually function by a set of rigid laws; business, education, government, and science are all based around
people.
Deep listening lets your team understand what it couldn't recognize before. The patterns and knowledge that result from deep listening are used to support someone in accomplishing
their
purpose in a way that matches
way of thinking better.
In this book, world-class researcher Indi Young teaches you how to
conduct listening sessions
to help your organization move away from a product-focused strategy toward a
purpose-focused
strategy
.
Page by page, Indi explains clearly:
How to put your assumptions aside to understand someone else's perspective
How deep listening is different from interviewing-and from regular conversation
Step-by-step techniques to listen for the most meaningful underlying concepts
How to form a germinal question to elicit deeper insights
How to create a safe space for people to speak about their inner thinking
Read this book to begin expanding your organization's support for more and different perspectives-leading to better strategies, more inclusive products, and a broader human experience you could find no other way.
Listening deeply changes everything.