Social media has experienced a steady increase in importance during the past years. This is especially true for the Chinese app Tik Tok, which is currently one of the fastest-growing social media platforms worldwide. At the same time brands are continuously employing influencers as a marketing tool. But what exactly is the role of the Tik Tok as a channel for influencer marketing? This book compares influencer marketing on Tik Tok with the already known social media channels Instagram and You Tube, and gives practical advice for businesses on how to effectively use Tik Tok.Chantal Van Houtte is a graduate from CBS International Business School, working as a Product Manager in the E-Commerce industry.