The Worship Mall: Contemporary Responses to Culture in Bloomington, MN

Religion today is in competition with the leisure and entertainment industries. Gen Y, the postmodern generation, is open to spirituality; but most of todays young adults have not been born into faith communities where they feel any lasting allegiance. Studies suggest that for the young, belief in God is an optional matter, a virtual consumer choice. As a result, different trends in worship and worship styles are offered by different churches to suit lifestyles, attitudes, and personal taste.