The Word WarriorBrief DescriptionAmong the most potent tools in your sales armory is the informed and judicious utilization of words and terminology.Words have the power to entice a prospect, hold the attention of the likely purchaser, and finally result in the establishment of a relationship that not simply results in a sale now, but helps to produce other sales activity in the time to come.At the same time, words have the might to turn away likely clients, make individuals feel unappreciated and finally lead to not simply the loss of a sale now, but likewise the loss of sales chances in the future.