Value stands as the ultimate trade-off between customers and companies. The Value Trail by Dr Marc Sansó develops a disruptive new model of strategic analysis based around three areas of value: Appreciation, Concentration and Predation.A central issue for most managers is how to capture customer insights and use them to deliver outstanding products and services that encompass an irresistible charm for the customer with a profitable business model. This book allows the reader to understand how companies can set corporate goals and leverage internal resources to deliver successful value propositions, offering a comprehensive approach to competitive analysis and strategy. Above everything, it’s about how to become valuable.