The Upsidedown Approach: A Guide To Business Success:

The upsidedown approach offered by the author sees The Idea as a secondary input for the entrepreneurial process, or perhaps a byproduct of the most important one: the resources. In a friendly yet defiant and inverted manner, the book starts with the traditional end – by drawing a supported conclusion about modern entrepreneurial endeavors. The author then succinctly navigates through real cases and recent powerful concepts such as Design Thinking, Effectuation, and Lean Startup, in an audacious quest to explain why execution is emerging as the main source of entrepreneurial achievement around the world.The upsidedown approach offered by the author sees The Idea as a secondary input for the entrepreneurial process, or perhaps a byproduct of the most important one: the resources. In a friendly yet defiant and inverted manner, the book starts with the traditional end – by drawing a supported conclusion about modern entrepreneurial endeavors. The author then succinctly navigates through real cases and recent powerful concepts such as Design Thinking, Effectuation, and Lean Startup, in an audacious quest to explain why execution is emerging as the main source of entrepreneurial achievement around the world.