the Unicorn's Shadow: Combating Dangerous Myths that Hold Back Startups, Founders, and Investors

When you think of a successful entrepreneur, who comes to mind? ? ? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in ? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from to . In , Wharton School professor takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which are most likely to succeed? Where do the best come from? What's the most foolproof way of securing the needed to take a company to the next level? Should your really be something out of Hollywood? What's the best way to your company and create a that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an that puts to rest the false narratives that surround it.