the Underdog Edge: How Ordinary People Change Minds of Powerful and Live to Tell About It

In "The Underdog Edge", you’ll learn why being the underdog is an advantage when influencing up, and how to engage the edge for influence success. There will come a time when you will be the underdog, and you’ll have to change the mind of someone more powerful than yourself. The typical influence tactics for general influence situations don’t often work with powerful people. These situations call for extreme influence tactics. Find out: * Why powerful people have an inherent need to help underdogs * The five characteristics of underdog “street cred” (and how to obtain it) * Why showing passion for your cause can actually doom your request * The one underdog influence move that distinguishes the achievers from the “yaktivists” * The three qualities your pack members must have for maximum influence * Why giving the “gift of heroics” is incredibly persuasive