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The Ultimatum of Pleasure: Behavioral Economics and Social Development
The Ultimatum of Pleasure: Behavioral Economics and Social Development
Current price: $72.00
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Size: Hardcover
This book presents the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.