The Suits & Geeks Trap: Get Your Commercial and Technical People to Work with You, Not Against Each Other in Bloomington, MN

Create a business breakthrough by getting beyond the "Us & Them"
Getting commercial and technical talent to work together can be tough. This book, built on Andy's years of experience with top multi-nationals and dynamic SMEs, shows you how to
unlock the growth engine behind every major breakthrough.
Read this book to:
Get past tribal thinking and create a shared purpose to drive the business forward.
Break free from stereotypes that breed miscommunication and tension.
Implement practical strategies instead of gimmicky workshops.
Harness diverse strengths for a thriving, cooperative environment where individual talents can shine.
Develop a culture that turns conflicts into opportunities for innovation and growth.