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The Stimulus Package
The Stimulus Package
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It must mean something that a rapper whose debut sold over 500,000 copies on a major label needs to move to an independent label to release his third album. Yet such is the case for Philadelphia's
, who signed to indie stalwart
(home of
,
, and
) for
, a record that barely resembles the label's others albums, and features verses from
and
, and, in fact, whose only sign of the Minneapolis imprint is full production from
, who also contributed a track to
's 2007
release
.
is clearly going for the mainstream hip-hop crowd that's grown tired of the infrequency of quality releases coming from the majors, but isn't quite ready to embrace backpacker status. And
, in fact, is the perfect album for this transition, a smart yet hard-edged record that stays with you. Much of this is due to
, whose production credits range from
to
, and whose versatility allows
room to focus on his rhymes without having to worry about the constraint of his flow. (The rapper is clearly aware of
's talents, as well: the album starts out with him telling
to "let the beat breathe," and the producer plays a starring role in the narrative of
) But
himself more than holds up his own end, contributing lines that are as good as anything he's done ("I got 99 problems but my rhyme is not a problem," he says in
a sly rip on his former label) -- his nasally,
-esque voice blending well with
s beats as he rhymes about everything from religion to hip-hop to sex to his own abilities to snitching to his fans. "Stimulus package" here doesn't refer to money, at least not -- despite the packaging -- more than superficially. Sure,
doesn't shy away from talking about cash, but even when he does, he's talking about more than that.
featuring
, is less about getting rich than just paying the bills, and in
while
offers a relatively weak verse listing brand names and expensive items,
addresses the idea of wealth with more nuance: "This is Birdman, and Philly Free, we are eating, getting money off of words man/Come a long way from flipping birds man," less interested in the final result than by how he got there.
is, in fact, at least as
explains it in
about "all the fans giving this love and now we giving it back." But it's also a much-needed jolt that hip-hop -- both mainstream and indie -- needs, about bringing the best of both sides together into something that everyone can unite behind. ~ Marisa Brown