The SECRET Psychology of Selling is part one of a series on Mental Reflexes.This book is short, but every word, and phrase will be important to the whole of this work. Pay close attention, and look for ways to connect the dots as you read, with your real life. Any data is only as good as it works, and any data studied needs you to make itsuccessful. Others have made this data work, so you are not pioneering, but you are an early-adopter.