In the workbook "The Road to Digital Marketing Profits" experienced digital marketing project manager and startup consultant David Somerfleck breaks down the most common mistakes business owners make when using digital marketing, and illustrates a clear road ahead for moving forward toward increased and prolonged business profits toward the use of digital marketing. Many business owners who are new to digital marketing can easily focus their attentions on DIY website template generators and then wonder six months or six years later where their leads went and why they're not getting the phone calls they'd anticipated. Still others can take literally the expression "jump in," often without foundational business plans needed to realize tangible goals. In this workbook, we take the novice or beginning small business owner, who wants to utilize effective digital marketing, which is made up of: website designSEOcontent marketingPPCeCommerceUser Experience branding and more...and illustrate how to not be distracted by cost at the expense of value, not be distracted by the "bright shiny" tool of the day, or how to judge neighborhood hobbyists to experienced professionals, and rather focus on achieving specific business objectives and define success through tested metrics so the goal will define the approach and require greater professionalism in execution.