The Resurgence of Small Business: Local Entrepreneurship in the 21st Century

"The Resurgence of Small Business: Local Entrepreneurship in the 21st Century" is a comprehensive guide that explores the world of small businesses in the modern era. From their foundations and resilience in times of crisis to marketing, innovation, and the impact of globalization, this book covers a wide range of topics relevant to small business owners and aspiring entrepreneurs. Through case studies and practical insights, it showcases how small businesses can not only survive but thrive in the dynamic and ever-evolving landscape of local entrepreneurship. Whether you're looking to start a small business or seeking to grow and adapt an existing one, this book provides valuable guidance on strategy, resilience, and community impact.