The Psychology of Influence: Theory, research and practice / Edition 1

In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains: Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.