The Myths of Innovation

You'll have fun while you learn: Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world." —Guy Kawasaki, Author of "Small, simple, powerful: an innovative book about innovation." —Don Norman, author of "Insightful, inspiring, evocative, and just plain fun to read. It's totally great." —John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation." —Scott Rosenberg, author of ; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own." —Alan Cooper, Father of Visual Basic and author of "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick." —Tom Kelley, GM, IDEO; author of