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The Marvel Studios Phenomenon: Inside a Transmedia Universe
The Marvel Studios Phenomenon: Inside a Transmedia Universe

The Marvel Studios Phenomenon: Inside a Transmedia Universe

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Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from (2008) to the record-breaking (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding. evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as , and , the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.
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