The Magic of Marketing: Book 3 in the Sales and Marketing series

Marketing. What is it anyway? I would rephrase it as: "What is not marketing?" That sounds a little trite, but think about it. Marketing changes perceptions and beliefs. It creates needs and wants. It shows us features and benefits. For any company or organization to flourish, it needs to convince people that they are offering a product or service that meets the needs of the individual or business. They must explain the problem and then offer the solution. You need to make your product or service something that people want. Your business needs marketing.