the Leader's Guide to Storytelling: Mastering Art and Discipline of Business Narrative

This revised and updated edition of the best-selling book shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains you can learn to tell the right story at the right time.