The best leaders and managers create change. They are able to create a vision, communicate an idea and, in particular, encourage action from others. What is it about these leaders and managers that makes others want to follow, engage and to act? The term ‘impact’ describes the effect we have on those around us. Having impact expresses the collective impression left by our visual appearance, our presence, the way we connect with others and the lasting effect we have on people when we have left the room. This book provides 50 short but powerful ways to raise your impact level in business. Taken together, it forms a code to enable you to create response in others and to ensure that every encounter (within your company and outside of it) has the potential to bring something to you, whether that be financially, professionally or personally.