The key to the life you want is already within your grasp. Join bestselling author Van Moody as he helps you learn the 3 keys necessary to discover your life's purpose and the satisfying fulfillment you're longing for.One question lies behind every struggle we face: How do I deal with myself? Behind all our stumbles, behind each of our missteps, behind every one of our failings lies an inability to handle what Moody calls the "I-Factor." More than self-worth or self-respect, beyond even character and perception of purpose, the I-Factor is about managing yourself--your whole life--well. In this inspiring book, Moody reveals how to get hold of your I-Factor and finally get out of your own way.InThe I-Factor, Moody identifies three dynamics essential to winning the battle of the I-Factor: Identity: When you understand your identity you know who you are, setting your foundation for everything Significance: When you understand your significance, you see the purpose and the greatness you were created for Perspective: When you understand perspective, you can view the problems you face as stepping stones to greatness rather than stumbling blocks Weaving together personal stories, practical principles, and profound biblical truth,The I-Factorprovides the key to achieving the life of greatness that you are destined for.Praise forThe I-Factor:"Van Moody takes you on a biblically balanced, often painfully penetrating look--not just a look at the you in you, but a look at the God in you who defines and declares your destiny and worth."--Kenneth C. Ulmer, D.Min, PhD; Faithful Central Bible Church; founder-CEO, The Ulmer Institute