"If you ever think customers are a pain in the butt, try to do business without them."In The How of Wow!, award-winning author John J. Murphy shares 10 secrets behind world class service. This is a book about creating raving fans—customer advocates who go out of their way to spread the good word about the experiences they have consistently had with you. John shows us to make "wowing" customers the rule, rather than the exception.An absolute MUST HAVE for anyone that cares about their customers.