The Hidden Gem: Success in Africa's Informal Markets in Bloomington, MN

14th Inaugural Lecture of the Pan-Atlantic University delivered on July 14, 2023 by Prof.Uchenna Uzo, BSc. Sociology (Lagos), MSc. Sociology (Lagos), M. Res. Management (Barcelona), Ph.D. Management (Barcelona), Professor of Marketing Lagos Business School, Pan-Atlantic University, Lagos, Nigeria .