The Healthy Marketing Handbook

How healthy is your business? While many businesses struggle to survive (let alone thrive), others are somehow able to grow and dominate their industries, seemingly effortlessly. How do they manage to achieve this? Is there a "secret" to their success? Inside this book, you'll be taken from hospital operating theatre to the London Marathon, oncology ward to 100km ultramarathon, as the parallels between personal health and business health are explored. You will discover the timeless "healthy secrets" of successful companies, the steps you MUST take to ensure ongoing growth, and how to immunise your business from corporate illness, weakness or disease.