the Good Entrepreneur: Mapping Role of Entrepreneurship Society

As research into entrepreneurship has evolved, so has the business environment and the society in which entrepreneurs work. Now more than ever, entrepreneurs are found to reflect on personal commitment, ethical issues and more recently, the influence they could have on society. In short they have embraced the concept of ‘the good entrepreneur.’ Over time many different strands of ‘good’ entrepreneurship have emerged; from social, green and sustainable entrepreneurship to ecopreneurship and so forth. Indeed some strands of research have merged while others have registered a lack of field research and analysis. In this book the author argues that this excessive fragmentation has created the need for a reflection on the role of niches in entrepreneurship. Providing analysis from multiple perspectives, the author provides an overview of the relationship between entrepreneurship and doing good as well as an exploration of the drivers that promote research in this field and an outline of research dynamics.