The Future of Bridal Retail: What Smart Retailers Do to Connect with Brides and Leap Over Their Competitors Now and in the Future in Bloomington, MN

In this book, author Jim Butler outlines what smart bridal retailers will do to connect with brides and succeed now and in the future. The book outlines specific strategies retailers can use to stand out in a competitive landscape where factories and internet vendors are going direct to brides and still get the sale.